Every scan that routes through /go/your-code is counted. Your Dashboard Overview shows lifetime scans and the last 14 days, and bot/duplicate hits are filtered so your numbers stay honest.
Open Reporting (or a page's Stats) for the fuller picture:
- •Scans — people who scanned your QR (via
/go). - •Visits — page views of your Smart Page, however they arrived (scan, link, or search).
- •Taps — which buttons customers actually press (call, book, review, order…).
- •Devices & locations — the mix of phones vs desktop, and the towns/cities scans come from.
Two more layers:
- •Placement tracking (Growth) compares *where* each sign lives — “Front Desk” vs “Table #3”. See Placement tracking.
- •The optional Reporting add-on emails you monthly scan summaries across all your signs for a year.
Every review, coupon claim, giveaway entry and signup also counts as an action — see them (and export them) under Contacts & follow-ups.